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  • New name, same heart! Attires is now Ellora

  • Free shipping for purchases over NZD 150

About Us

Our story is one of creativity, craftsmanship, and conscious living. Driven by a desire to make fashion both beautiful and meaningful. What began as a shared vision has grown into a brand that celebrates timeless design while staying true to ethical values.

Our Journey

In the serene landscapes of Wairarapa, our (Abhi and Nirmal's) journey unfolds - a tale woven with passion for fashion, weaving, design, and sustainability. Raised in a farming and weaving tradition, our upbringing instilled a deep respect for nature and a commitment to sustainable practices.

Inspired by Wairarapa's beauty, we launched a fashion brand rooted in organic principles and ethical manufacturing. Our collections, crafted from sustainable materials, reflect their dedication to preserving the environment while creating stylish, environmentally conscious garments.

Today, our brand stands as a testament to harmonising fashion with sustainable living, embodying the beauty of conscious design and craftsmanship.

Locally Inspired

Creations influenced by New Zealand’s natural beauty.

Conscious Comfort

Fashion that supports a balanced, conscious lifestyle.

Timeless Design

Thoughtfully made pieces designed to outlast trends and seasons.

Beautiful shop. I just love all the naturally, sustainably made things

- Lisa

Such a beautiful space filled with lovely products ❤️

- Nat

Just a lovely store & products plus you have chosen the perfect retail assistant in Andrea - Look after her

- Liz

Beautiful Beautiful Store filled with gorgeous items

- Jackie

Absolutely gorgeous store and thrilled to be your first sale ❤️

- Pip

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